Yoforia Yogurt Studio

Yoforia that is trying to enter Indonesian market facing a huge barrier. Instead of using ATL media, we purposed to use a guerilla strategy.

Yoforia Yogurt Studio is a 3 months pop-up Yogurt Studio that taps into the coffee culture hype. Within 90 days, Yoforia Yogurt Studio was visited by more than 51,000 people (Triple the traffic KPI) and has become a phenomenon amongst food bloggers and yogurt lovers.